Challenge
As the No 2 telco in Dubai and with 2000 employees, du offers business and residential voice, data, mobile and IPTV services. For business voice it has a captive market within Dubai Internet City as well as a large number of new markets driven by the Dubai construction boom. du currently has approximately 4000 customers and manages 30,000 phones on three legacy CallManager v3.3 clusters - the largest manually configured multi-tenant Cisco deployment in the world. This business model of multiple customers became increasingly hard to manage:
- Scaling issues with old platform
- No way of upgrading customer to CallManager 5
- Limited service offering
- Slow, error-prone and complicated customer service
Solution
Cisco and VOSS were selected to migrate the clients platform to a HUCS multi-tenant voice architecture. VOSS introduced du to a shared building function allowing the optimization of dial plan management.
The solution includes four CallManager 5 clusters and supports Movius voicemail, unified messaging, auto attendant services, IPUnity and Netwise switchboard console services.
Benefits
- VOSS has broken through the scale and coolaboration service barriers that were major issue faced by du
- VOSS provides the client with a fully managed, well-tested service
- VOSS enables devolved administration to end users, providing a scalable solution to the client's issue of managing multiple small customers
- VOSS empowers greater control of the architecture management
- VOSS allows new customers to be added quickly, enabling the business to scale
- VOSS continues to support migration efforts
Testimonial from du Telecom:
"du has a much valued relationship with Cisco and supports VOSS in its mission to be the leading provider of collaboration fulfillment management technology. VOSS gives du a meaningful competitive edge, to introduce new collaboration services seamlessly, removing deployment blockers, improving customer satisfaction and maximizing revenues."
Farid Faraidooni, EVP Commercial, du
