Many service providers today are ill-equipped to support the delivery and management of UC, let alone handle the great number of customers that will want these critical value-added services. In some cases, service providers are no better than enterprises at supporting a UC deployment; relying primarily on a pool of highly skilled engineers to manually build and manage their managed services offering.

The true managed UC services model requires service providers to support large numbers of distributed customers and users, with each customer having their own unique network infrastructure and business applications. Most services providers have not invested in UC operational management systems, nor in the integration of their back-office systems to manage such a large number of independent, distributed networks that managed UC services require. As a result, many service providers will struggle to succeed in this growing market if they continue with a business-as-usual approach of layering more engineers to support additional business.

To take full advantage of this market opportunity, service providers need to invest in a UC service delivery and management (SDM) platform, specifically designed for the delivery of managed UC services to multiple large-scale customers. A SDM platform enable service providers to minimize their total cost of ownership, while at the same time improving customer satisfaction, creating compelling competitive advantages over other managed service providers (MSPs).