VOSS was founded to address the need for a unified communications management solution that would help our customer unify the multiple, individual components that make up the full UC experience. Our first product version was born, and early customers included BT and Dubai Internet City.
Cisco recognised the huge value that an integrated service delivery focussed management could deliver to their suite of UC products. This resulted in a long, dynamic and highly successful partnership with Cisco.
In 2006, Mike Frayne was appointed the CEO of VisionOSS, taking leadership of the board of directors, organizing the first round of funding, and supporting our aggressive growth plans, and opening two offices in North America.
2008 was a busy year. A second round of funding was announced, and we opened a center of excellence in Cape Town that would become – and remains to be – our product development hub. The second generation of our product was released; designed to support the UC management needs of large enterprises and managed service providers. It was at this time that VisionOSS started to receive accolades for its technology, including an Internet Telephony Excellence Award and UC Magazine Product of the Year.
In 2009 VOSS was named a Gartner Cool Vendor, and we were proud to become a Cisco SolutionsPlus partner. Our customer list continued to grow, winning new contracts in the USA, Canada, and the UK.
2010 saw the growth of the VOSS Asia Pacific team and VOSS deepened and extended our relationship with Cisco. Cisco performed an extensive evaluation of all the UC management solutions (including their own Prime Collaboration Provisioning capability). They selected VOSS to become their OEM strategic partner. The VOSS HQ was relocated from the UK to Richardson, Texas to work more closely and collaboratively with Cisco’s UC operations team. This proved to be great timing, as Cisco announced Cisco Hosted Collaboration Solution (HCS) with VOSS as a go-to-market partner.
VOSS continued to hit the headlines; in 2010, we featured in the Nemertes’ first research into VoIP management. In early in 2011, Stratecast listed us in the OSS/BSS Ratpack, and we were voted Best Support System at the 2011 World Vendor Awards. 2011 was also the year that Cisco took the major decision to exclusively incorporate the VOSS technology – rebranded as Cisco Unified Communications Domain Manager (CUCDM) – in every Cisco HCS account. It was at this point that demand for VOSS sky-rocketed, with service providers all over the world installing the VOSS UC management technology to overarch their exciting new Cisco HCS platforms. UCaaS was born, and boy, was it hot!
No surprise that in 2012, VOSS broke the 2 million EUD barrier, as new service provider customers flooded to VOSS. Transaction volumes exceeded 70 million, jumping to over 100 million the following year.
In January 2013, VOSS signed its first contract for over 1 million seats with a global service provider. It was at this time that the third generation of technology was announced: VOSS-4-UC – now known as VOSS Automate.
In 2014, VOSS extended its reach across China with a number of significant customer acquisitions, and signed a partnership with WWT. Meanwhile, we were starting to really showcase the power of our technology with a 35,000 seat migration project for Telstra and a 17-country rollout for CSC. Our agile and intuitive self-service portal was unveiled; still highly popular today.
In 2015, we were proud to announce the onboarding of our 100th service provider customer, while gaining more and more traction in the large enterprise market. This was the year we brought our second product to market; a UC migration solution that is now known as VOSS Migrate.
In 2016, VOSS responded to the growing need for multi-vendor UC management and began offering support for multiple technologies, such as Microsoft, Cisco, Avaya, and Broadsoft. This allowed best of breed technologies to co-exist in a UC platform, and for IT administrators to manage these disparate tools from a single point of control.
In 2017, VOSS signed an OEM agreement with LayerX which enabled VOSS to deliver our third product, VOSS Assurance and Analytics, to the market; addressing the growing market need for insight into and understanding of UC platform performance. This product continued to go from strength to strength and is today known as VOSS Insights.
In 2018, Cisco announced the decision to open up the HCS architecture, freeing service providers to choose the best of breed technologies they wished to include in their HCS platform. This was a pivotal moment for VOSS. Previously constrained by the limitations of our OEM’d product CUCDM, we were now free to work directly with the HCS customers. These are major service providers and large enterprises around the world where we offer a much broader and deeper UC management suite of products.
Through 2018 and 2019, VOSS worked alongside the hundreds of Cisco HCS service provider partners and enterprise customers to seamlessly transition them away from CUCDM and onto VOSS-4-UC. From this point forward, the conversation was no longer limited to UC management, but the full lifecycle of UC. VOSS was able to help with the migration, onboarding, fulfillment and provisioning, orchestration and automation, assurance, analytics and reporting, through to upgrade, scaling and optimization. Major blue chip companies were now relying on VOSS as the trusted provider – and the global leader – for their UC automation management solutions.
In 2019, the global pandemic changed the face of the unified communications industry forever. Suddenly, with 90% of the global workforce based at home, “nice to have” cloud collaboration tools became essential business tools. VOSS was in the perfect place to respond, enabling our customers to be agile in making changes to their UC infrastructure to support remote workers and any radical new business processes and practices.
Through 2020 and 2021, we saw our enterprise and service provider customers embrace the concept of digital business transformation by adapting our solutions to provide effective support for the Digital Workplace. Due to our strong, direct relationships with our customers we were able to help them evolve their UC and collaboration platforms to suit the highly dynamic and ever-changing nature of their business. And to be better prepared should another global event take place.
In September 2021, we announced the acquisition of LayerX Technologies, a leading provider of advanced data analytics and monitoring software for networking and unified communications operators. Our decision to acquire LayerX formed an important part of our growth strategy supporting the accelerated business transformation journeys that our customers were undertaking. It was driven by the seismic shift in employee working practices over the previous 24 months.
At the same time, VOSS raised $15m from existing investors and shareholders to both complete the LayerX transaction and position our company for ongoing growth and expansion. The growth funding round was led by Verdane, the Northern European specialist growth equity investor, expanding the investment firm’s shareholding in the company. It included new investment capital from Claret Capital Partners who participated with both equity and debt. Existing investors, Vodafone Ventures and Foncière Georges Mignon NV, also supported the funding round.
VOSS is now firmly positioned as the leading provider of digital workplace management technology, and we continue to work alongside our customers to provide cutting edge automation technology to suit their evolving communications needs.