What is VOSS's role with Cisco HCS? Can VOSS help with HCS Customer On-boarding Services?
Christopher May, VP Business Development, VOSS
With the innovation that new entrants - such as Apple, Skype, Microsoft, Facebook and Twitter – are bringing to the UC arena, there is a growing demand from enterprise companies for:
- A new set of advanced applications, such as UC, social media, advanced mobility, video, with no end in sight
- A new service ordering and delivery model, through which users are able to order services online and have them delivered in real-time
As a result of these emerging trends, and to avoid losing customers to a better service offering or an easier ordering and delivery model, service providers have no choice but to develop new solutions to meet the enterprise industry’s demands.
Until now, enterprises have purchased their own communications infrastructure to attain greater flexibility, better features, greater resilience and lower total cost of operation. This is all changing with the advent of IP, virtualization, central SIP trunking and advanced UC; therefore, on-premise no longer provides the same advantage.
At the same time, enterprises – aware of the current economic climate, the recent success of cloud-based IT services (e.g. salesforce.com), and the noise from new entrants such as Microsoft - are seriously considering shifting to new cloud-based communications services.
As a result, this is a unique market window for service providers, however the deployment and management of IP-PBX and integrated UC applications within a multi-customer environment has always been a major challenge.
If cloud-based UC services are to succeed, new deployment models must be found.
Service providers have the opportunity to capture the enterprise market, if they can genuinely offer economic and architectural advantages, without the loss of flexibility, control and resilience. And, they need to educate the market of their underlying network benefits:
- Existing Centrex customers within the service provider are looking for new UC services; a solution must be found to retain these customers.
- Customers do not want to rip and replace their legacy IP-PBX network, therefore a hybrid cloud model needs to be supported.
- New revenue streams are now possible from tiering the more advanced UC services. The service providers who can deliver low cost, easy to adopt, entry level services, and then up-sell those customers into higher value services will gain increased revenues and greater margins.
- Ease of ordering through online business portals, with customized business rules (authentication and cost allocation), becomes the primary gatekeeper for service providers.
These market trends are shaping the need for an advanced set of fulfillment and assurance management tools. In order for service operators to succeed, it will be essential to adopt an integrated management capability to centrally administer and manage advanced cloud-based UC.
Cisco addresses these market requirements with its ever growing Hosted Collaboration Solution (HCS). VOSS, under an OEM agreement with Cisco, provides integrated fulfillment management component in HCS.
As a result, Cisco and VOSS enable service providers to deploy dedicated UC applications to each customer within a hybrid cloud model (hosted and on-premise). Cisco HCS, with VOSS integrated fulfillment, will enable service providers to dominate the emerging enterprise UC cloud market.