VOSS Solutions

What is driving enterprise communications towards virtualization?

What is driving enterprise communications to becoming virtualized? And why you need delegated UC management to address the challenges of centralization?

Christopher May, VP Business Development, VOSS

On August 5th, Eastern Management Group issued the results of a research study of 7000 businesses.

The research showed that in 5 years' time, only 1-in-3 proprietary PBXs will be replaced by another traditional switch. A full two-thirds will be replaced by PBXs running in a virtualized data center or as a public/private cloud service. The research group reported that this change to virtualized platforms is "occurring at warp speed" and is "driving a surge in new business to many companies".

As I read this article, it struck me that virtualization is now proving to be a major driver in enterprise communications. The appetite for traditional on-premise PBXs is diminishing significantly, and IT departments - globally - are embracing a virtualized environment.

What is behind this trend? It's clear that data center virtualization provides a major cost benefit in terms of both capital and operating costs. VMWare cites a minimum 40% saving in the cost of operating a data center, which can be as high as 60% depending on consolidation rates. Companies such as VCE, who are leaders in the enterprise communications data center, quote the higher end of the economic benefit spectrum, due to the optimization of communications application consolidation on their VBlock solution.

It is no wonder that we are seeing companies adopt virtualization with these levels of cost savings. However, a critical factor in any shift to a virtualized architecture is centralization. By definition, companies are centralizing their communications network architecture when they move to virtualization.

And what about the impact of centralization? By this I mean the local users and administrators that traditionally had control over their own communications infrastructure, stand to lose control to the central IT&T team that owns the central data center.

This is can be a big deal! Imagine working for an organization where your historic role of providing services to your business is now taken away from you and a distant, central team, who doesn't understand your business needs, is in control. Every addition or change to your business' communications has to be passed to the central IT&T organization.

How many times do we see business units, or agencies, resisting the move to this central model? Or doing their own thing around the edges of the central team's control? Imagine how difficult it is to get full adoption of new services, when everything is controlled by the central team.

So what can UC management offer in this centralized model?

VOSS empowers companies to select best of breed collaboration services in a virtual environment, and centrally manages them in the deployment model that best suits their needs (private or public cloud). But, VOSS also offers unlimited – truly limitless – levels of decentralized administration rights, enabling an organization's multiple departments, agencies, business units and local admins to retain tactical control over relevant phones, users, features and settings, while central IT holds strategic central of the entire environment.

This then is the best of both worlds … significant cost savings from centralization/virtualization, but retaining local control and responsibility for the day-to-day management of the platform. Each local IT organization can operate as if they still owned and operated a local PBX and UC servers. Adoption rates for UC will increase and everyone is happy.

Talk to VOSS about how we can help you to adopt a virtualized UC environment, while retaining local control, and watch your UC adoption rates rise.