Checking in from Cisco Powered Cloud Connections
Ina Kelly, Sales Director, VOSS Solutions
I had the pleasure of attending Cisco’s Powered Cloud Connections this week in San Diego; a partner event that attracts key decision makers from across the industry. With over 550 people in attendance, it was good to see representation from all of Cisco’s most important partners.
A key theme that ran throughout the event was hybrid cloud. Yvette Kanouff, SVP Cloud Services at Cisco gave a presentation on Cisco’s cloud differentiation, which focused on multi-cloud management, offering:
- Insight and control of the infrastructure (network, datacenter)
- Hybrid cloud (with all its components)
- Ecosystems (applications, clouds, devices)
She explained that all of these components are overarched by security, performance and analytics, and orchestration tools. This aligns very closely with VOSS’ BCOM (business communications operations management) platform, which also supports the three collaboration deployment models; on-premise, cloud and hybrid.
Analytics was another popular theme, especially regarding application performance management; a growing requirement from Cisco’s partners’ customer base. Readers may be interested to learn more about the VOSS UC Analytics module, here, which allows Cisco partners and their end customers to understand their UC consumption and activity levels across the various sites, and users.
At the event, I learned that Cisco sees a growing opportunity in public cloud and cloud professional services, which is a market sized at $20 billion. 50% of this total addressable market comprises professional services. Interestingly, all Cisco partners surveyed said that their professional services have grown by 50% while their Cisco infrastructure has grown by just 2%.
When the discussion turned to how partners could capitalize on cloud, the general consensus was that new skills and competencies needed to be acquired (such as software integration, recurring revenue operations, consulting services, lifecycle management, application development, data analytics and management to name a few). It was suggested that if partners increase their value, relevance and profitability, and invest in this journey, then they will be rewarded with a successful cloud business.
Finally, I attended an interesting panel session that addressed Digitization, in order to help customers embrace new technologies to transform their operational model and to enable new business outcomes.
Overall a very useful, informative and interactive time at the Cisco Powered Cloud Connections event.
Please get in touch to find out more.